Professional Experience

2002-today: ID-Tank (Business Innovator)
Sourcing, marketing, social media consultancy

1995-today: MacFan (freelance reviewer)
Dutch Mac focussed magazine. Bi-monthly. Focus Albert on Video, tablets, mobile and gadgets

2011-today: Parlandi foundation (Founder and chairman)
Parlandi is a free platform that people with a serious illness or traumatic experience can use to record a digital diary. Here they can process their experiences and emotions. Keep relatives informed and keep the real life dialogue going.

2004-2012: Vogel's bv (Manufacturer Audio/Video supports and furniture)
2008-today: VP Innovations & Alliances
Signaling major trends in CE and the impact on (potential) business. Setting up ties with relevant partners for future business development.
2004-2008: Marketing Manager (International CE markets)
Professionalize departments product marketing and marketing communications into a homogeneous market driven department. Generate new products and effective sales communications.

2003-2004: Nedis bv (Trade organization computer, brown and white goods accessories )
- Sales & Marketing Manager
Structure sales and marketing. Synergy between departments sales, export, product management and business development. Realize growth turnover an profit in declining market by new customer focus, segmenting and introduction DM and CRM.

1999-2003: SuperOffice bv (CRM vendor for SME organizations in Europe)
- Director Corporate Marketing
Structure marketing and communication planning and execution in major countries. Get SuperOffice in top5 European CRM vendors
European contact for major vendors and consultants like Microsoft, Compaq, PWC, Aberdeen and Gartner

1996 - 1999: Libertel bv (GSM operator Vodafone)
- Manager Marketing Informations
Build from scratch a Marketing Informations Department. Selection and implementation CRM system for B2B marketing. Market research; establishing outlet database; introduction strategy Prepay GSM iZZi; channel management; Churn management strategy.

1993 - 1996: L+T Informatica bv (Software house for local government)
- Product Marketing
Feasibility studies + marketing "GBA-products". Responsible for product marketing and communication like events, newsletters, dealer info.
Project member realization CRM system Coordination list management and Newsletters

1990 - 1993: Heliview Marketingservice bv (Market reseach company)
- Projectmanager Industrial multi-client marketresearch
Researched several markets: Environmental Information Systems, Management Information Systems, Automatic Identification, DM in the Netherlands and B-t-B advertising agencies. Implementation CRM system. Contacts with press, speaker at seminars, large accounts and trade-organizations.

1989 - 1990: Nedis bv (Trade organization computer, brown and white goods accessories)
- Export Marketing
Export Marketing (import/export electronic components).
Worldwide advertisement project new business. Design and implementation product/supplier database consumer electronics. Growth and estimating potential countries, DM-coordination.

1988 - 1989: Bouman & Company bv (Management Consultancy Pharma and Chemical A-brands)
- Management Information Manager
Development and implementation desk research system. Market research (polystyrene and industrial gasses). Traffic management courses.

Education

2007: Harvard Business School: Retail & Supplier Executive programme

2000-2001: Tias, Master Degree in Marketing

1994-1995: SRM/ Nima Nima-C Performance, (Degree Marketing)

1993: Hogeschool s-Hertogenbosch, Post Bachelor Degree Industrial Marketing

1992: SRM, Reclame-A, SRM (Advertising)

1985 - 1988: H.E.A.O. 's-Hertogenbosch, Bachelor Degree Marketing & Bachelor IT