Marketing and communications

Every marketing department can use new impulses to make the organization and products stand out. A decade ago large sums of marketing money were needed to get noticed. Although many business landscapes have increased in complexity by transparency, the same mechanisms create massive opportunities to stand out with even limited budgets.

Ten years ago YouTube was in it’s infant stage and social media non existing. Now it’s all about keeping the good of traditional communications and use what has proven to generate success of the new. 250.000 downloads of an app and hundreds of thousands YouTube views, are on my track record. Both with extreme low budgets.

The main questions are: do you dare to stand out and how to convert attention into results?